Lucille’s Throwback Menu and Campaign

Collins Creative has partnered with HHG Restaurant Company for years, delivering menu design, plus collateral and social media design for Lucille’s Smokehouse BBQ. This fall, we created a Throwback Menu, bringing back beloved guest favorites from the past. Highlights of the campaign include a Limited-Time Menu Insert, Website Landing Page, Sidewalk Poster, Eblast, and Social Media Stories.

To generate excitement, we hosted a ‘Sneak Peek’ Menu Event, giving guests an exclusive chance to try the Throwback Items before their public debut. Shown are the Event Menu, Tabletop Standee, along with Eblast and Social Media Stories designed to promote the event.

Creative Direction & Design • Brand Design • Menu Design & Engineering • Promotional Design • Web Design • Animation • Social Media Design

Lucille’s BBQ Limited Time Handout Menu Fall 2024