Marie Callender’s Restaurant Menu
In collaboration with California agency HeilBrice, we revitalized the brand identity for Marie Callender’s Restaurants, beginning with a redesigned menu to highlight their delicious, home-cooked comfort food. The menus were spiral-bound and printed on durable PVC-style paper, featuring stunning food photography by svonstudios.
This updated menu design became the foundation for a cohesive brand refresh, seamlessly carried through their promotional materials, as shown.
Art Direction & Design • Menu Engineering & Design • Photography Art Direction
Brand Review and Core Menu Redesign
Core Menu Cover
Core Menu Inside Spreads
Lemon Pie Season Promotion
Poster
Beverage Promotion Menu Handout
Interior Vertical Banner
Tabletent
A Cardboard Lobby Stand provided an photo-op for guests to complete for prizes by posting their images on social media.
Annual Pie Sale Promotion
Poster
Tabletent
Digital Ads
Daily countdown stickers adhered to Server Buttons to promote the upcoming Pie Sale event.
Outdoor Advertising Media
