Marie Callender’s Seasonal Menus

Collins Creative collaborated with HeilBrice, a Newport Beach, CA agency, to develop seasonal limited-time-only menus for Marie Callender's Restaurant. These menus allowed the chain to introduce and test new items before adding them to their Core Menu. Each menu featured a unique food-themed concept that guided the creative direction. The menus were typically supported by additional point-of-purchase materials and social media campaigns, creating a comprehensive promotional push.

Creative Direction • Art Direction • Menu Design • Menu Engineering • Photoshoot Art Direction

Summer Backyard BBQ LTO
Menu Cover

Summer Backyard BBQ LTO
Menu Back

Southern Kitchen LTO
Menu Front

Southern Kitchen LTO
Menu Inside

Home Cooked Favorites LTO
Menu Cover

Home Cooked Favorites LTO
Menu Inside